1. Clear labels and visual limits
Identify significant generated illustrations near the image with a clear label such as “AI-generated illustration”. The label should remain when material is republished. Do not imply a pictured vehicle, property, person or product is an authentic photograph, exact specification or available offer. Ordinary brands and features still require factual verification.
2. Editorial responsibility
Authors and publishing editors remain responsible for factual claims, rights, attribution and translation accuracy when using AI assistance. They must not invent quotations, testimonials, personal experiences or tests. A human review exception for certain public-interest text does not remove other duties or automatically exempt deepfakes from disclosure.
3. Synthetic people and rights
Where applicable law requires disclosure of manipulated likenesses or synthetic performers in advertising, disclose in the affected material at the required time and prominence. Obtain any required likeness rights. Tool terms and human creative contribution must be assessed; no blanket copyright ownership or freedom from third-party rights is claimed.
4. Confidential data and complaints
Contributors must not put confidential sources or personal data into external AI tools without authority and an appropriate lawful arrangement. Labels do not cure inaccurate claims or missing rights. Identify misleading media or mistakes through Reporting and copyright complaints; corrections follow Editorial standards and corrections.